The Truth
Most people do not miss opportunities because they are lazy. They miss them because they are late.
I have watched this happen for more than three decades. A category starts quietly. A few people pay attention. Then the public wakes up, the market crowds in, and everyone says, “I wish I had seen that sooner.”
Since 1989, I have seen products, companies, trends, compensation plans, launches, and “next big things” come and go. I have built multiple teams exceeding 150,000 people and helped generate millions in revenue.
Then I retired.
For four years, I had no interest in coming back. Not because I stopped believing in the industry — but because I knew it would take something different to make me move again.
I was not looking for another pitch. I was looking for timing, consumer need, a simple story, and a product category with room to educate before the crowd arrives.